Stealth Bros & Co. started as a project in my childhood home. I wanted to create a fashionable way to house my transition-related medication: a dopp kit, or a pouch with a zipper where I could easily store hormones and other supplies. I began selling these kits as a way to fundraise for my top surgery. From there, I wanted to continue selling these kits and use a portion of proceeds to give back to the community.
We sell dopp kits in all different colors and a few different styles, so there’s a stylish option for everyone. All kits are “stealth” meaning they will not immediately out folks as trans, and have pockets for things like syringes, band-aids, alcohol wipes, and medications. Many customers also use these kits to store other things, of course: packers, STPs, or general toiletries. A portion of each sale goes towards a Top Surgery Support Fund.
The biggest benefit to being a trans-owned business is that we have the best supporters in the world. Our community is more than just a regular community: it is more like a family who supports you.
That would be creating new products to support every identity within our community, finding the balance of products that not only suit trans masculine folks but the LGBTQ community as a whole.
The main change we need within the retail industry is to remove gender from clothing styles. There should be no “men” or “women” sections in stores. Let people buy what they want without gendered expectations, so that people can wear what they want and feel comfortable wherever they are shopping.
The advice I’d give is: just START. As simple as that sounds, it’s the best way. You just have to go for it. Research and study whatever it is that you are interested in creating, and execute. Even though you may not know exactly what you’re doing, it’s okay to make mistakes, because mistakes are how you learn lessons and grow as an entrepreneur.