#HoldingHope Campaign: Support trans folks in need

Ultimatum and Yoobe partner with Point of Pride to empower the transgender community


We are excited to announce a new campaign called #HoldingHope in partnership with Ultimatum and Yoobe to support programs that empower transgender folks to live more authentically. Our goal is to raise at least $1,500 by March 31st. To kick things off, Ultimatum and Yoobe will generously match the first $200 in donations!

Here’s how you can get involved:

  1. No purchase or donation necessary: Raise awareness for the campaign on Twitter with hashtag #HoldingHope. Each tweet with the hashtag will result in a donation to Point of Pride! Get started
  2. Contribute your own artwork/designs to the Holding Hope shop on Yoobe
  3. Purchase limited-edition Holding Hope merchandise on Yoobe – 100% of proceeds from each sale will go to Point of Pride’s programs and services.

Yoobe founder Genau Lopes explains why he and his team are excited to support Point of Pride: “We noticed that many people who were using Yoobe struggle with gender dysphoria and were looking for ways to fundraise for themselves so that they can afford gender-affirming treatments. We wanted to find a way to help LGBTQ+ folks in our community, and that’s how we discovered Point of Pride. They have several impactful programs to support people in various stages of transition, and we hope that this special joint campaign with Point of Pride and Ultimatum will help raise awareness for these programs, and to show our support for the transgender and LGBTQ+ community all around the globe.”

To learn more about the campaign and make a donation, visit: http://bit.ly/Holding-Hope